NLP Psychological Selling Skills

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In this 21st century world of high competition and challenges, individuals have to find new ways and means of getting their products and services across to people, using a unique proposition. People who buy what they want compared to what they need, require one to understand the behaviour and motivation to buy. Hence, leading the buyer into a state of awe, requires the need for one to learn the skills of empathy and motivation.  

Learning Objectives

At the end of the programme, participants will be able to:

  • Understand the NLP sales process.
  • Successfully identify the motivation and empathy of customers.
  • Apply the linguistic approaches in selling.
  • Apply the psychological and programming skill effectively in sales.

Program Duration 2 days   


Program Content


Day 1

  • Introduction
  • The Changing world
  • The bicycle model
  • The daily selling activities
  • The building trust skill
    • Calibration and communicating trust
    • The 4 skills in building trust
    • Matching and mirroring

Day 2

  • Discovering of customer needs
    • 3 skills to discover needs
    • Backtracking
    • POQ and FOQ
  • Presentation
  • I.M Strategy
    • Anchoring
  • Closing the sale
    • The A.C.T. Strategy
    • The embedded command
  • Pacing and Leading
  • Representation
  • Creating the state
  • Eyes Accessing Clues

Training Approach

This workshop combines Trainer’s presentation and sharing of experience. To build the habit of perfect practice, participants will experience the optimum learning outcome from the methodologies of pedagogy, andragogy and huetagogy